Online Video Marketing Tips
Online video is a key to gaining visibility on the internet – and producing short web clips doesn’t have to be expensive. The synergy between video and social media has made video sharing easy AND potentially viral thanks to Facebook, Google+ and Twitter, just to mention a few.
Videos provide a great way to educate your potential customers about the benefits of your products and services. This can create credibility, help remove objections and drive sales.
2. Answer the questions
There will be questions the customers may want to ask that relate to a particular product or service. Videos are a great way to provide answers in a brief, entertaining and personal manner.
3. Review your products
Provide comprehensive product reviews which you can also embed in a blog, website or your e-commerce site.
4. Expand your database
Building a list of prospective clients is key for any business. You can offer a premium video service for your prospective clients that they can only view by providing you their name, phone number and email address.
5. Create video case studies
Produce video case studies and testimonials which showcase your achievements. This will build credibility and trust with prospective clients.
6. Narrate a story
Often there is a great story behind how your business started and grew. Show that journey by narrating it in a video. People will remember this much better rather than some dull facts and figures.
7. Demystify the myths
In a video, you can provide examples and instances that debunk the myths in your industry.
8. Take viewers behind the scenes
Often customers see organisations as faceless corporations. A behind-the-scenes video can humanise the brand. People buy from people, and showing how a product is made and the people involved will appeal to many viewers and prospective clients.
9. Ask questions
Ask questions to create conversation and viewer engagement. Ask the viewers to leave their reply in the comments section.
10. Engage experienced professionals
Work with video producers who understand your business and can help you to create professional and effective films.